Carry1st

Boosting user retention and conversion with transparency and excellent recovery

Boosting user retention and conversion with transparency and excellent recovery

Hero image featuring the app on a phone device

Introduction

About Carry1st

Carry1st Shop is a digital marketplace where users across Africa buy game credits, data bundles, and digital services instantly and securely.

Role

Product Design Lead

Year

2025

Deliverables

User research, Component Library, HiFi Designs

Team

Web Responsive, Mobile App

Platform

Web Responsive, Mobile App

Section

Over 10,000 failed paid orders caused refund overload, 45% churn, and damaging ‘scam’ reviews from users.

In the first 4 months of 2025, data showed 10,364 out of 1.26 million order fulfillments failed after customers had made their payments. After a failed fulfillment, no action is taken by the platform until the users reach out to our customer support team to make a complaint.

Only 5,993 (57.8%) of customers come forward to make complaint, resulting in:

01

Over 50 daily manual refund requests which overwhelms the support team.

02

45% of customers who experience failed fulfillments churning.

03

User trust declining and platform conversion taking a hit after user reviews such as "Beware of Scams", "I got scammed, don't trust this app".

Section

Over 10,000 failed paid orders caused refund overload, 45% churn, and damaging ‘scam’ reviews from users.

In the first 4 months of 2025, data showed 10,364 out of 1.26 million order fulfillments failed after customers had made their payments. After a failed fulfillment, no action is taken by the platform until the users reach out to our customer support team to make a complaint.

Only 5,993 (57.8%) of customers come forward to make complaint, resulting in:

01

Over 50 daily manual refund requests which overwhelms the support team.

02

45% of customers who experience failed fulfillments churning.

03

User trust declining and platform conversion taking a hit after user reviews such as "Beware of Scams", "I got scammed, don't trust this app".

Hero image featuring the app on a phone device

Section

Over 10,000 failed paid orders caused refund overload, 45% churn, and damaging ‘scam’ reviews from users.

In the first 4 months of 2025, data showed 10,364 out of 1.26 million order fulfillments failed after customers had made their payments. After a failed fulfillment, no action is taken by the platform until the users reach out to our customer support team to make a complaint.

Only 5,993 (57.8%) of customers come forward to make complaint, resulting in:

01

Over 50 daily manual refund requests which overwhelms the support team.

02

45% of customers who experience failed fulfillments churning.

03

User trust declining and platform conversion taking a hit after user reviews such as "Beware of Scams", "I got scammed, don't trust this app".

Section

Over 10,000 failed paid orders caused refund overload, 45% churn, and damaging ‘scam’ reviews from users.

In the first 4 months of 2025, data showed 10,364 out of 1.26 million order fulfillments failed after customers had made their payments. After a failed fulfillment, no action is taken by the platform until the users reach out to our customer support team to make a complaint.

Only 5,993 (57.8%) of customers come forward to make complaint, resulting in:

01

Over 50 daily manual refund requests which overwhelms the support team.

02

45% of customers who experience failed fulfillments churning.

03

User trust declining and platform conversion taking a hit after user reviews such as "Beware of Scams", "I got scammed, don't trust this app".

Image with the app presentation
Image with the app presentation
Image with the app presentation
Image with the app presentation

The Roadblocks

Over 10,000 failed paid orders caused refund overload, 45% churn, and damaging ‘scam’ reviews from users.

In the first 4 months of 2025, data showed 10,364 out of 1.26 million order fulfillments failed after customers had made their payments. After a failed fulfillment, no action is taken by the platform until the users reach out to our customer support team to make a complaint.

Only 5,993 (57.8%) of customers come forward to make complaint, resulting in:

Image with the app presentation
Image with the app presentation
Image with the app presentation
Image with the app presentation

About Project

Building for Scalability and Growth

The development phase focused on crafting a robust, responsive platform with scalable architecture. Modular components ensured adaptability for future updates, while rigorous testing guaranteed reliability across mobile and desktop.

Delivering Real Results and Impact

The revamped platform launched with a 15% increase in patient retention and a 20% improvement in provider satisfaction. BoldHealth now stands as a benchmark for user-centric telehealth solutions, driving engagement and trust in the industry.

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hours of research and design iterations

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patient retention improvement within three months

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satisfaction rate among healthcare providers

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integrations with major telehealth tools like EHR systems

Start shaping the future!
We’d love to help.

Start shaping the future!
We’d love to help.

Start shaping the future!
We’d love to help.