Morakinyo Adejare – Product Designer & UX Strategy Expert

What I'm really good at?

Solving problems with design that blends strategy, innovation, research, and great UX. Here are some of my work

Solving problems with design that blends strategy, innovation, research, and great UX.

Here are some of my work

Streamlining payments to improve conversion and retention

I led the redesign of Carry1st’s checkout experience to reduce payment drop-offs, strengthen trust, and streamline decisions—turning a high-friction flow into a clearer, faster, more reliable path to purchase.

25% ↓

Avg. days to second purchase

65% ↓

Avg. time to complete task

Streamlining payments to improve conversion and retention

From hidden discounts to 3x more conversions

I led the redesign of Carry1st’s promo code experience, turning hidden discounts into a seamless growth engine that tripled conversions, boosted revenue, and strengthened user loyalty across key markets.

+203% ↑

Increase in conversion rate

+122% ↑

Increase in first-time purchasers

From hidden discounts to 3x more conversions

Boosting conversion and retention with transparency and excellent recovery

I led the design of Carry1st Shop’s post-payment experience to reduce failed orders and churn by improving real-time visibility, proactive recovery, and intuitive support—boosting trust, retention, and conversion outcomes.

55% ↓

Support tickets

+28% ↑

month 1 retention

Boosting conversion and retention with transparency and excellent recovery

A Modern Point of Sale Platform to Streamline Pharmacy Operations

I designed a comprehensive POS system tailored for retail pharmacies, enhancing inventory, sales, and workflow management with intuitive desktop UI/UX—streamlining operations and empowering pharmacy staff with clearer insights and efficiency.

33% ↓

Dispensing time

+46% ↑

Inventory accuracy

A Modern Point of Sale Platform to Streamline Pharmacy Operations

Coming soon

Boosting Workout Engagement With an AI companion & computer vision

I designed the JuiceLife experience with an AI companion powered by computer vision, increasing workout engagement and personalization by guiding users through adaptive, real-time fitness interactions.

42% ↑

Workout completion

31% ↑

Weekly Active Users

Coming soon

Boosting Workout Engagement With an AI companion & computer vision

Coming soon

Boosting Workout Engagement With an AI companion & computer vision

Coming soon

Reimagning the sales and operations experience for African Grocery Stores

I designe a smarter retail tool — simplifying inventory management, automating restocking, and improving visibility for store owners—creating a faster, more reliable workflow from shelf to sale.

45% ↓

Inventory errors

faster inventory management

Coming soon

Reimagning the sales and operations experience for African Grocery Stores

I designe a smarter retail tool — simplifying inventory management, automating restocking, and improving visibility for store owners—creating a faster, more reliable workflow from shelf to sale.

Coming soon

Reimagning the sales and operations experience for African Grocery Stores

I designe a smarter retail tool — simplifying inventory management, automating restocking, and improving visibility for store owners—creating a faster, more reliable workflow from shelf to sale.

Testimonials from my peers and colleagues

Here are a few things people have to say about my work and working with me

Solving problems with design that blends strategy, innovation, research, and great UX.

Here are some of my work

Mo combines empathy, research depth, and sharp decision-making. Even under pressure, he stays composed and purposeful. He lifts teams, sharpens product thinking, and reliably turns ambiguity into direction. Truly exceptional talent.
Mahmoud El-Azzeh
VP Product, OneFootball
Mo’s product mindset, thoughtful process, and high design craft stand out instantly. He leads with empathy, collaborates generously, and raises the quality bar without ego. A truly inspiring designer to work alongside.
Nice Uysal
Senior Designer, Spotify
I’ve worked with Mo across multiple projects and co-founded a company with him. He’s an exceptional product designer and human - thoughtful, humble, deeply research-driven, and relentlessly reliable. Trusting Mo means sleeping easy, knowing the outcome will be near flawless.
Oluwafemi Siji-Kenneth
Lead Product Manager, Marqeta
Working with Mo always felt effortless. He communicates clearly, understands technical constraints, and brings solutions that move delivery forward. His calm, structured approach makes him an engineer’s favourite kind of designer.
Shiraaz Moollatjie
Director of Engineering, Carry1st
Mo combines strategic thinking with user-obsession, translating complex problems into simple, elegant solutions. He brings maturity, clarity, and ownership to every engagement. A design leader any organisation would be fortunate to work with.
Adekunle Kunle-Hassan
CEO, Summitech
Mo is both a thinker and a doer—structured, collaborative, and relentlessly user-focused. His ability to simplify complexity and guide teams toward clarity makes him an exceptional designer.
Stephen Oyebode
Design Lead, Remita
Mo approaches challenges with curiosity and rigour. His research-led thinking and thoughtful critiques sharpen the work of everyone around him. He brings warmth, perspective, and a steady hand to any team.
Anagha Nair
Senior UX Designer, King
Mo is a rare blend of strategic, data-driven, and deeply user-centric. He pushes for clarity, delivers with speed, and elevates cross-functional collaboration. A transformative design partner in any product environment.
Mihail Iliev
Lead Product Manager, PaySafe Group