Carry1st

Creating a Bold Identity for DataSync

Creating a Bold Identity for DataSync

Image with a big purple logo and black background

Introduction

About Carry1st

Carry1st Shop is a digital marketplace where users across Africa buy game credits, data bundles, and digital services instantly and securely.

Role

DataSync

Year

2024

Deliverables

SaaS/Data Management

Team

Branding, Visual Design

Platform

Branding, Visual Design

Section

Capturing the Essence of Innovation

The branding centered on simplicity and reliability. We combined bold typography with a dynamic color palette to convey trust and forward-thinking. The result was a cohesive brand identity that resonates with tech-savvy professionals.

01

Over 50 daily manual refund requests which overwhelms the support team.

02

45% of customers who experience failed fulfillments churning.

03

User trust declining and platform conversion taking a hit after user reviews such as "Beware of Scams", "I got scammed, don't trust this app".

Section

Capturing the Essence of Innovation

The branding centered on simplicity and reliability. We combined bold typography with a dynamic color palette to convey trust and forward-thinking. The result was a cohesive brand identity that resonates with tech-savvy professionals.

01

Over 50 daily manual refund requests which overwhelms the support team.

02

45% of customers who experience failed fulfillments churning.

03

User trust declining and platform conversion taking a hit after user reviews such as "Beware of Scams", "I got scammed, don't trust this app".

Image with a big purple logo and black background

Section

Capturing the Essence of Innovation

The branding centered on simplicity and reliability. We combined bold typography with a dynamic color palette to convey trust and forward-thinking. The result was a cohesive brand identity that resonates with tech-savvy professionals.

01

Over 50 daily manual refund requests which overwhelms the support team.

02

45% of customers who experience failed fulfillments churning.

03

User trust declining and platform conversion taking a hit after user reviews such as "Beware of Scams", "I got scammed, don't trust this app".

Section

Capturing the Essence of Innovation

The branding centered on simplicity and reliability. We combined bold typography with a dynamic color palette to convey trust and forward-thinking. The result was a cohesive brand identity that resonates with tech-savvy professionals.

01

Over 50 daily manual refund requests which overwhelms the support team.

02

45% of customers who experience failed fulfillments churning.

03

User trust declining and platform conversion taking a hit after user reviews such as "Beware of Scams", "I got scammed, don't trust this app".

Image featuring the horizontal logo
Image featuring the logo creation process
Image with the logo and DataSync name

Section

Capturing the Essence of Innovation

The branding centered on simplicity and reliability. We combined bold typography with a dynamic color palette to convey trust and forward-thinking. The result was a cohesive brand identity that resonates with tech-savvy professionals.

0+

0+

assets created, including brand guidelines

0

0

weeks to complete the entire branding process.

0%

0%

increase in user recognition metrics.

0

0

logo variations explored

Start shaping the future!
We’d love to help.

Get in touch

Start shaping the future!
We’d love to help.

Get in touch

Start shaping the future!
We’d love to help.

Get in touch