Carry1st

Revamping ShopEase for Seamless Online Shopping

Revamping ShopEase for Seamless Online Shopping

Hero image featuring a website on the laptop

Introduction

About Carry1st

Carry1st Shop is a digital marketplace where users across Africa buy game credits, data bundles, and digital services instantly and securely.

Role

ShopEasy

Year

2023

Deliverables

E-Commerce

Team

UX/UI Design, Performance Optimization

Platform

UX/UI Design, Performance Optimization

Section

Streamlining the User Journey

Our redesign focused on simplifying the product discovery and checkout processes. By introducing intuitive filters, a clearer layout, and a one-click checkout feature, we reduced cart abandonment rates and boosted overall sales.

01

Over 50 daily manual refund requests which overwhelms the support team.

02

45% of customers who experience failed fulfillments churning.

03

User trust declining and platform conversion taking a hit after user reviews such as "Beware of Scams", "I got scammed, don't trust this app".

Section

Streamlining the User Journey

Our redesign focused on simplifying the product discovery and checkout processes. By introducing intuitive filters, a clearer layout, and a one-click checkout feature, we reduced cart abandonment rates and boosted overall sales.

01

Over 50 daily manual refund requests which overwhelms the support team.

02

45% of customers who experience failed fulfillments churning.

03

User trust declining and platform conversion taking a hit after user reviews such as "Beware of Scams", "I got scammed, don't trust this app".

Hero image featuring a website on the laptop

Section

Streamlining the User Journey

Our redesign focused on simplifying the product discovery and checkout processes. By introducing intuitive filters, a clearer layout, and a one-click checkout feature, we reduced cart abandonment rates and boosted overall sales.

01

Over 50 daily manual refund requests which overwhelms the support team.

02

45% of customers who experience failed fulfillments churning.

03

User trust declining and platform conversion taking a hit after user reviews such as "Beware of Scams", "I got scammed, don't trust this app".

Section

Streamlining the User Journey

Our redesign focused on simplifying the product discovery and checkout processes. By introducing intuitive filters, a clearer layout, and a one-click checkout feature, we reduced cart abandonment rates and boosted overall sales.

01

Over 50 daily manual refund requests which overwhelms the support team.

02

45% of customers who experience failed fulfillments churning.

03

User trust declining and platform conversion taking a hit after user reviews such as "Beware of Scams", "I got scammed, don't trust this app".

Image with the landing page presentation
Image with the app presentation
Image with the app presentation

Section

Streamlining the User Journey

Our redesign focused on simplifying the product discovery and checkout processes. By introducing intuitive filters, a clearer layout, and a one-click checkout feature, we reduced cart abandonment rates and boosted overall sales.

Image with the app presentation
Image with the app presentation
Image with the app presentation

0%

0%

in conversion rates post-launch

0

0

week turnaround for new design implementation

0%

0%

boost in average order value within a month

0

0

usability tests conducted to refine the UX

Start shaping the future!
We’d love to help.

Get in touch

Start shaping the future!
We’d love to help.

Get in touch

Start shaping the future!
We’d love to help.

Get in touch